Liborius: Coolest of the cool

Liborius fashion store has been gathering a lot of attention despite being only one month old. The website Coolhunting.com put Liborius on a list of the coolest things in the world today. The website, as the name reveals, updates readers on what is new and cool in the world today. It can be shops, music or travel destinations, and everything else. Therefore, it's an honor for Liborius to be on the list. Liborius is owned by Jón Sæmundur Auðarsson and the stylist Hrafnhildur Hólmgeirsdóttir does the retail.

On Coolhunting.com it says that Liborius serves as Reykjavik's fashion feeding ground and that Jón Sæmundur is famous for his own clothing label Dead also sold at Liborius. When a Reykjavik.com contributor got a hold of Jón Sæmundur, he was excited to be featured on the cool list and said that the shop has been doing better than they dared to hope in the first month. Liborius is not just a clothing store, it is also venue for in-store performances by some of Jón Sæmundur's favorite local bands.

www.coolhunting.com

Liborius, Mýrargata, 101 Reykjavik, www.dead.is